Zora Marketing : Making Microsoft Advertising work for local businesses

Making Microsoft Advertising work for local businesses

PARTNER

Zora Marketing

INDUSTRY

PPC

COMPANY SIZE

Sole Trader

HEADQUARTERS

Newcastle upon Tyne, UK

About

Zora Marketing is run by Hannah Zora Strong, a solo PPC consultant based just outside Newcastle upon Tyne. With 12 years’ experience in paid media (including 8 years in agency roles) Hannah now supports a mix of ecommerce and lead gen brands, with a particular focus on businesses targeting local customers.

“I specialise in managing Google and LinkedIn Ads campaigns,” Hannah explains. “Working with location-focused clients gives me the best of both worlds – the ability to specialise, while still optimising to different KPIs.”

She has operated under the Zora Marketing brand for the past three years, balancing hands-on, expert-led ad management with raising a young family.

Challenge

Before joining the ClickTech Partner Program, many of Hannah’s clients were advertising exclusively on Google, with little to no exposure to Microsoft Advertising. There was also a knowledge gap among B2B clients, who were unaware they could use LinkedIn audiences via Microsoft’s platform.

“Most of my clients had never tested Microsoft,” she noted. “Some didn’t realise you could use LinkedIn targeting – they just saw it as extra effort for a smaller audience.”

Solution

The ClickTech Partner Program gave Hannah the support and confidence to introduce Microsoft Advertising to more of her clients – while making the platform easier to adopt.

“It created a really effective low-risk window for clients to try something new,” Hannah explains. “Because we focused activity in the first 30 days, we were able to build traction quickly and prove results across 2-4 months – instead of clients giving up if they didn’t see rocket sales in week one.”

When clients faced login issues, tracking challenges, or needed reassurance around newer formats like Performance Max, the ClickTech team were quick to help with resources, troubleshooting, and advice.

This hands-on support helped break down barriers and encouraged more clients to test the platform and explore new opportunities.

Having ClickTech’s support builds trust. It reassures them they’ve chosen the right person to run their campaigns.

Results & Partnership Benefits

In the past year, Hannah has launched or restarted Microsoft campaigns for five legacy clients, with plans to roll it out to new ones once Google activity is stabilised.

“Clients pay me to manage their ad accounts – but they love when I come to them with fresh campaign ideas, new formats, new platforms. Having ClickTech’s support builds trust. It reassures them they’ve chosen the right person to run their campaigns.”

Hannah actively recommends the ClickTech Partner Program to other freelancers and agencies.

“I’ve referred a few people already – it’s a great program for solo marketers who want to offer more value without more stress.”

Making Microsoft Advertising work for local businesses

About

Challenge

Solution

Results & Partnership Benefits

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