Upstream Digital: The ClickTech Partnership has been a game-changer in Microsoft Advertising

PARTNER

Upstream Digital

INDUSTRY

PPC Marketing Agency

COMPANY SIZE

5 Employees

HEADQUARTERS

Tennessee, USA

About

Nate Amspacher is the owner of Upstream Digital Marketing, a vibrant agency with headquarters in Tennessee and a new branch in Pennsylvania. Specialising exclusively in advertising, the agency dedicates significant resources to platforms like Google and Microsoft. “We spend 40 hours a week immersed in these platforms,” Nate says. Upstream Digital Marketing serves a wide array of industries, including B2B, B2C, ecommerce, retail, and home services, allowing them to leverage their advertising expertise across diverse sectors.

The Challenge

Nate’s initial experience with Microsoft Advertising was mixed, however, he observed a significant shift over time: “I think for the first time Microsoft Advertising is starting to get some of those data points that has kind of made it a second competitor to Google but I’d say it’s definitely competing with them now with all the first-party data that they have access to.” Despite this recognition of Microsoft Advertising’s’ growing capabilities, Nate faced the challenge of overcoming clients’ skepticism due to their past experiences and perceptions of the platform.

“Having someone in our corner who promotes Microsoft Advertising positively has been a game-changer“

The Solution

The ClickTech Partner Program has been instrumental in addressing these challenges. Nate highlights that the availability of vouchers has been particularly valuable. “These incentives helped dispel clients’ doubts and encouraged them to explore Microsoft Advertising,” he explains. More importantly, the support and insights from the ClickTech team provided substantial value. “Having someone in our corner who promotes Microsoft Advertising positively has been a game-changer,” Nate adds. This partnership has enabled Nate to effectively position Microsoft Advertising as a competitive option, bolstered by recent advancements and integrations with technologies like OpenAI and LinkedIn.

The Results

The impact of the ClickTech partnership has been especially notable in the education sector. Nate points out that Microsoft Advertising has proven highly effective for their education clients, stating, “For online education programs, Microsoft Advertising offers a more cost-effective solution compared to Google, where clicks can often cost $20 to $40 each.” He adds, “It’s been a top-performing channel for us.” Looking ahead, Nate anticipates an even greater role for Microsoft Advertising in their strategy, saying, “We see Microsoft Advertising becoming a much bigger part of the picture for our clients in the coming years.” This growing confidence reflects the positive impact of the ClickTech Partner Program on their overall advertising approach.