Trunk’s increased investment in Microsoft Advertising wasn’t driven by curiosity or testing. It was a direct response to performance challenges, especially around lead quality and escalating costs on Google Ads.
We were struggling to hit the desired lead quality through Google Ads, especially as we tried to scale.
Trunk launched Microsoft Search campaigns and later tested Performance Max, working closely with ClickTech to refine strategy and stabilise performance during the early learning period. “ClickTech offered us support through account audits, spend vouchers, and support calls to get the account into a position where the client was happy with the results.”
Trunk used performance data to identify the channels most capable of scaling efficiently, with Microsoft Advertising emerging as a key growth driver. Working closely with ClickTech and Microsoft, the team scaled activity with confidence. “Our data analysis enabled us to identify high-performing channels – with Microsoft being one of them – and ClickTech and Microsoft helped us achieve a strong CPA so we could scale aggressively.”
Microsoft Advertising delivered standout efficiency compared to other platforms, helping drive performance that was recognised at an industry level. “We achieved a CPA on Microsoft that was 20–30% lower than the next best-performing channel, which was Google Ads.” This work contributed to Trunk winning European Paid Media Awards 2025 – Lead Gen Campaign of the Year for their “Recovery with Confidence” campaign for WRS.
Beyond performance results, Trunk highlighted the practical value of the ClickTech Partner Program when introducing and scaling Microsoft Advertising with clients – particularly during early learning periods. “The biggest value we have got from the partnership is the spend vouchers. These vouchers have enabled us to retain clients on this channel through the learning period when results may be a bit volatile.”
