Signify Digital: Microsoft Advertising Success with ClickTech’s Support

PARTNER

Signify Digital

INDUSTRY

Digital Marketing Agency

COMPANY SIZE

10 Employees

HEADQUARTERS

London, UK

About

Signify Digital is a North London-based digital marketing agency, offering a comprehensive suite of services, including PPC, SEO, organic and paid social media, and content marketing. Account Director Kieran describes Signify as an agency that operates across multiple sectors, “We do all different sectors…but predominantly Travel, Healthcare, Tech, education,” he notes, reflecting the agency’s adaptability and wide-ranging expertise.

Overcoming Challenges

Signify has long recognised Microsoft Advertising as a potential growth area for their clients, yet they’ve encountered common client hesitations. As Kieran explains, “A lot of clients are quite sceptical.” With Google often being the first choice, the partnership with ClickTech has provided a unique opportunity for clients to take the leap. “Having you guys and your expertise…makes it easier for us to sell it into people,” Kieran says, highlighting how the direct support and expert insights from ClickTech have reassured clients that Microsoft Ads can complement Google Ads effectively.

“Having you guys and your expertise…makes it easier for us to sell it into people“

Results and Impact

With ClickTech’s ongoing support, Signify has been able to expand clients’ advertising reach effectively on Microsoft Ads, often surprising clients with the strong results in sectors like healthcare. “We’ve had clients in the healthcare space that weren’t expecting [the] nice steady stream [of inquiries],” Kieran explains, adding that Microsoft Advertising reaches an older demographic that aligns well with certain client services.

By leaning on ClickTech’s responsive support and industry insights, Signify has confidently integrated Microsoft Ads as a valuable addition to their digital strategies, enhancing their client offerings and campaign performance.