ProfitSpring: Expands Reach with ClickTech’s Expert Support

PARTNER

ProfitSpring

INDUSTRY

PPC Agency

COMPANY SIZE

5 Employees

HEADQUARTERS

Milton Keynes, UK

About

ProfitSpring is a paid media and B2B PPC agency based in Milton Keynes, founded by Byron Marr. Specialising in search advertising and conversion rate optimisation (CRO), their focus is firmly on performance-based strategies. With a client base split evenly between the UK and the US, ProfitSpring supports a mix of B2B and e-commerce brands, managing both established accounts and building ad strategies from the ground up. Byron notes, “Search is always the thing that we look to get in place first,” emphasising their results-driven approach across various industries.

Overcoming Challenges

When it comes to working with Microsoft Advertising, ProfitSpring saw an opportunity to expand client reach but recognised the need for reliable support—a gap filled by partnering with ClickTech. “Clients have hesitations about wanting to use Microsoft Advertising as it’s unfamiliar, but once the Google Ads account is performing, there’s no reason not to branch out to expand reach,” Byron explains. However, the challenge lies not only in educating clients but also in the practical hurdles of navigating Microsoft’s platform. Here, ClickTech has been a vital support. “Where you guys have been really invaluable is that we have a direct point of contact to actually escalate things,” Byron shares. This streamlined communication means that ProfitSpring can promptly resolve issues, reducing friction for clients who might otherwise be hesitant to invest in Microsoft.

“It’s been really useful to get the additional insights and updates on new features, campaign formats, and beta programmes.“

Results and Impact

Additionally, ProfitSpring has seen Microsoft Advertising excel in sectors where users are more likely to be on Microsoft systems – typically in B2B or niche markets. “Where it really stands out is in B2B services… for users on fixed desktops, it’s the default search engine, which provides a great opportunity for us,” Byron says. This approach enables ProfitSpring to deliver value in a targeted, device-specific way, making Microsoft an effective channel for certain sectors.

Since partnering with ClickTech, ProfitSpring has accessed insights and opportunities that wouldn’t otherwise be available to a standard Microsoft Advertising user. Byron highlights, “It’s been really useful to get the additional insights and updates on new features, campaign formats, and beta programmes.” This access has helped ProfitSpring stay proactive, particularly in B2B client relationships where clients often seek the next big thing. Byron elaborates, “One of the main pushbacks you get from clients is, ‘What’s happening next?’ Having access to new ideas and features allows us to keep adding value.”