Upon joining Open Partners, Matt noticed a significant gap in the Microsoft Advertising support structure compared to his previous role at another agency. “There was no dedicated Microsoft team, and support was limited to select accounts,” he observed. Matt recalled, “I was introduced by another agency to Ben, and while the commercial incentives initially caught my interest, it was the comprehensive support and best practices provided by ClickTech that truly impressed me. When I learned about the extensive support from Microsoft, I thought, ‘great, that sounds amazing.’”
