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PARTNER
Open Partners
INDUSTRY
Digital Marketing Agency
COMPANY SIZE
150 Employees
HEADQUARTERS
Manchester, UK

About

Open Partners is a full-service digital marketing agency with four offices across the UK and over 150 staff, serving a diverse range of industries including travel, finance, and health. The business is widely recognised as one of the UK’s most experienced performance media leaders.
We spoke to Adam Karow, Associate Paid Search Partner at OpenPartners, who heads up search strategy and performance across a number of clients. He shared his experience of the ClickTech Partner Program with us.

Why Microsoft Advertising?

Open Partners identified Microsoft Advertising as a key growth opportunity after experiencing rising costs and increasing CPAs on Google Ads. With performance beginning to plateau, the team recognised the need to diversify into another platform that could deliver strong results more cost-effectively. 

“We have generally invested heavily in Google, but for some clients, we were on the way to diminishing returns. We knew we needed to try something new.”
Adam Karow, Associate Paid Search Partner

Case Study: Intrepid Travel

Client objective


Online sales, revenue, and ROI

The challenge

Before launching Microsoft Advertising, the client had been investing heavily in Google Ads with low returns. “A lot of money and time had been spent on Google, but we weren’t seeing the results we wanted. With the rising costs associated with Google, we knew we had to try something different.”

What they did

OpenPartners launched a Performance Max campaign in Microsoft Advertising, working closely with ClickTech to refine strategy and stabilise performance. “Bing had always been something we had used on the side, but had been tricky to get performing well. However when the ClickTech team suggested trying out a Performance Max campaign on Microsoft Advertising, we decided to give it a try.”
“The support we got from ClickTech through this time was key – we even got spend vouchers which were really useful in getting the client to agree to try out this new tactic.”

Results

Performance Max in Microsoft Advertising delivered standout results compared to other platforms, helping drive high performance for the client.
“The results were outstanding. It substantially outperformed all non-brand Google and also Google PMax. We got some really strong results for the company.
“Not only has it performed from an ROI point of view, but the reach from the Microsoft placements has been absolutely huge, which has undoubtedly given the company a brand boost.”
“We achieved a 0.0597 ROI on this Microsoft campaign, in comparison to Google Ads which only delivered a 0.0197 ROI. So that’s a 203% uplift in ROI when comparing the two. Absolutely incredible results, and the client was very happy.”

The ClickTech Partnership

Beyond performance results, OpenPartners highlighted the knowledge and experience ClickTech were able to impart with their team. 
“The ClickTech team has been fantastic to work with. They really feel like an extension of our business, a true partner. “ClickTech has provided us and our clients with so much value. We’ve had audits, recommendations, reviews… they really have gone above and beyond.”
“Having that in-depth knowledge of Microsoft Advertising available to us whenever we needed it has been invaluable to us. Absolute top-tier support and knowledge.”

Join the ClickTech Partner Program Today!

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