More2 has seen notable success in sectors like travel and retail apparel, particularly with brands targeting older demographics.
“The older demographic assumption with Microsoft Edge usage holds up,” Sam says. “We’ve seen better performance for businesses with that audience, especially in the travel segment and among retail brands catering to older consumers.”
ClickTech’s resources have also been instrumental in supporting More2’s efforts.
“The documentation and insights from the ClickTech Partner portal are really useful,” Sam shares. “Even though Microsoft is similar in a lot of ways to Google, there are important differences, and it’s crucial to stay on top of those to drive the best performance.”
Additionally, ClickTech’s regular calls and resources have kept Microsoft Advertising top of mind for the team.
“The calls are great for reminding us to focus on Microsoft and getting things over the line,” Sam notes. “They’ve helped us build team knowledge and engage more deeply with Microsoft Advertising.”
With ClickTech’s support, More2 has successfully expanded its Microsoft Advertising capabilities, delivering impressive client outcomes and enhancing their ability to provide integrated media solutions.
