Katte & Co: Confidence Maker in Microsoft Advertising with ClickTech Partner Program

PARTNER

Katte & Co

INDUSTRY

Performance Marketing Agency

COMPANY SIZE

50 Employees

HEADQUARTERS

London, UK

About

Katte & Co is a performance marketing agency specialising in paid search and social channels for direct-to-consumer brands, primarily within the fashion sector, though they serve other verticals as well. Alex Palgrave-Davies, the Head of Paid Search, oversees all search operations, ensuring that clients receive high-quality service and that the agency stays at the cutting edge of best practices in paid search. “My role includes looking after all our clients, making sure they’re getting everything they need, and developing the team,” Alex explains, underlining their commitment to service excellence.

Overcoming Challenges

Before partnering with ClickTech, Katte & Co encountered challenges in obtaining timely support for their Microsoft Advertising efforts. “It was kind of going through the standard support channels, and it could often be a little while before we heard back,” Alex recalls. Now, with ClickTech as a partner, Katte & Co has a dedicated channel for troubleshooting and implementation, giving both their team and clients a critical “confidence maker.” As Alex describes, “It really is that confidence maker, knowing that if you’re investing in a platform, there’s a point of contact if things don’t go the way you want.” This dedicated support from ClickTech has been invaluable in helping Katte & Co reassure clients about their Microsoft Advertising investment.

“It really is that confidence maker, knowing that if you’re investing in a platform, there’s a point of contact if things don’t go the way you want.“

Results and Impact

ClickTech’s prompt support has been transformative for Katte & Co, allowing them to expand Microsoft’s share of ad spend for several clients. The ability to escalate issues and receive quick resolutions has increased both client confidence and campaign efficiency. “Our support turnaround times have dropped massively… we’re getting responses within 24 hours now, which is fantastic,” Alex shares. This increased responsiveness has made Microsoft Advertising a more appealing and viable channel, strengthening Katte & Co’s client relationships and enhancing their overall performance in paid search.