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PARTNER

Journey Further

INDUSTRY
Performance Marketing Agency
COMPANY SIZE
51-200 Employees
HEADQUARTERS
Leeds, UK

About

Journey Further is a performance marketing agency working with clients to drive growth across digital channels.
Senior Manager Amish Adodra leads search strategy and performance across a range of clients, helping identify opportunities to improve performance and scale results.

Case Study

The challenge: finding new opportunities for search growth

Journey Further wanted to scale revenue while growing non-brand ROAS for one of its clients.

At the same time, the search landscape on Google Ads was becoming increasingly competitive, with rising CPCs making it more challenging to scale efficiently.

This created an opportunity to invest further in Microsoft Advertising and increase visibility across high-priority searches, with ROAS as the key measure of performance.

The strategy: expanding high-priority search activity

Journey Further approached Microsoft Search by mirroring its existing Google Ads structure, helping the team extend its search strategy onto Microsoft Advertising while maintaining visibility across its most important keywords.

The strategy focused on:

  • Mirroring the existing Google Ads structure within Microsoft Advertising
  • Ensuring visibility across high-priority keywords
  • Scaling Microsoft Advertising spend while monitoring performance and conversion rate
  • Using ROAS as the primary KPI, with the objective of scaling revenue while growing non-brand performance


This gave Journey Further another route to reach customers through Search while competition and CPCs continued to increase on Google Ads.

The results: scaling sales and revenue

The results included:

  • 111% increase in generic sales YoY in Q2
  • 79% increase in revenue YoY in Q2
  • 7% increase in conversion rate while scaling spend


The increase in conversion rate alongside greater investment demonstrated that Journey Further was able to scale activity without sacrificing conversion efficiency.

With generic sales more than doubling year on year and revenue increasing by 79%, Microsoft Advertising provided an additional opportunity for Journey Further to drive growth across high-priority, non-brand searches.

“ClickTech supported us with ongoing support with any platform issues, allowing us to focus on the overall strategy of increasing sales volume”

Amish Adodra, Senior Manager, Journey Further

The takeaway: unlocking additional growth with Microsoft Advertising

For Journey Further, the results demonstrate the opportunity Microsoft Advertising can provide as competition and CPCs continue to increase across paid search.
By extending an established search structure onto Microsoft Advertising and maintaining visibility across high-priority keywords, the team was able to scale spend while increasing conversion rate, generic sales and revenue.
As a ClickTech Channel Partner, Journey Further also had access to ongoing support throughout the campaign, helping the team resolve platform issues and stay focused on its wider growth strategy.

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