Downtown Ecommerce: 70% Shift to Microsoft Advertising

PARTNER

Downtown Ecommerce

INDUSTRY

PPC & SEO Agency

COMPANY SIZE

30+ Employees

HEADQUARTERS

Chicago

About

Jon is the managing partner of Downtown Ecommerce, a performance agency specialising in PPC and SEO. Founded by e-commerce veterans, the agency has built a reputation on a diverse ecommerce background and operates with a team spread across Chicago, Holland, and Portugal. Downtown Ecommerce is dedicated to driving growth for their clients through various digital marketing strategies. “We focus on helping our clients grow using a range of services including SEO, content marketing, conversion optimization, PPC, and link building,” Jon explains.

The Challenge

Jon and his team initially faced challenges convincing clients to invest in Microsoft Advertising. “The market share for Google in paid search is dominant,” Jon notes. “Because of this, there was a general reluctance to consider Microsoft Advertising, as it seemed like double the work for just a fraction of the volume.” Many clients were hesitant, viewing Microsoft Advertising as less effective due to its smaller audience. The perception was that investing time and resources into Microsoft Advertising did not offer enough return compared to Google.

“…the collaborative nature of the ClickTech team has been a key factor in our success with Microsoft Advertising.“

The Solution

The partnership with ClickTech has dramatically shifted Jon’s approach to Microsoft Advertising. “Unarguably, the partnership has led us to use and promote Microsoft Advertising more effectively for all of our clients,” he states. Previously, Microsoft Advertising made up only 10 to 20 percent of their portfolio; now, it constitutes over 70 percent. Jon attributes this increase to two main factors: the incentives provided by ClickTech and the valuable support from their team. “The incentives have made Microsoft Advertising much more appealing to clients, and having ClickTech’s support has been crucial in addressing issues we couldn’t resolve through regular channels,” Jon explains. The partnership has not only helped to reduce barriers for clients but also enhanced their overall advertising strategy. “It’s a win-win-win situation: Microsoft Advertising gains more advertisers, our clients achieve better results, and we benefit from showcasing the advantages of our partnership,” Jon adds.

The Results

Jon has seen notable success with Microsoft Advertising, particularly in specific industries and demographics. “We’ve had significant success with older, more affluent audiences, like in the travel sector, where Microsoft Advertising user base was more aligned with the target market,” he shares. Additionally, Microsoft Advertising has proven advantageous in highly competitive markets where Google’s CPCs are high. “For sectors like banking, legal services, and certain B2B segments, Microsoft Advertising offers cheaper CPCs and better results,” Jon explains. This success underscores the effectiveness of Microsoft Advertising in certain niches and competitive environments. Jon also appreciates the collaborative spirit of the ClickTech Partner team: “It feels like we’re in this together, and the collaborative nature of the ClickTech team has been a key factor in our success with Microsoft Advertising.”