Aira: Microsoft Advertising Delivering Success for Our Clients

PARTNER

Aira

INDUSTRY

Digital Marketing Agency

COMPANY SIZE

25 Employees

HEADQUARTERS

Milton Keynes, UK

About

Aira is dedicated to growing businesses through multi-channel digital marketing, with success measured in traffic, sales, and revenue. As the Head of Performance at Aira, Kathryn oversees key areas such as marketing automation, paid media, and CRO. The agency also has a strong organic search team that specialises in SEO and content marketing. Kathryn focuses on managing a talented team to ensure client satisfaction by effectively utilising budgets and building strong, lasting relationships. “Our goal is to develop the happiest, highest performing, most effective digital marketing agency in the UK,” says Kathryn, reflecting Aira’s commitment to excellence.

The Challenge

Working with major platforms like Google and Microsoft brought some unique challenges for Aira. Kathryn noted that while some representatives were eager to communicate, their input wasn’t always aligned with Aira’s needs. Additionally, when issues did arise, it was often difficult to get timely support. This inconsistency made it challenging for Aira to access the resources needed to troubleshoot issues like ad disapprovals. Convincing clients to invest in platforms like Microsoft Advertising also posed a challenge, as many were hesitant due to unfamiliarity. Overcoming these barriers required more than just technical expertise; it required leveraging partnerships to add value and reduce entry barriers for clients.

“Having partners who can break things down in a clear and straightforward way has been incredibly helpful.“

The Solution

When Kathryn stepped into her role in January, she took on the responsibility of managing the partnership and found great value in collaborating with Ben and Ally. “I’m confident in leading a paid media team, but my strength lies more in leadership than in deep technical expertise,” Kathryn explained. “Having partners who can break things down in a clear and straightforward way has been incredibly helpful.” This partnership provided Kathryn and her team with valuable insights into Microsoft Advertising, making it a logical choice to continue the collaboration. Additionally, the partnership allowed Aira to offer clients exclusive incentives like free ad spend, which helped to reduce any initial hesitation and made Aira’s offerings even more compelling.

The Results

We’ve seen real success by leveraging Microsoft Advertising campaigns for our clients. The strategic partnership with ClickTech has already begun to yield positive results for Aira and its clients. One client, a provider of online training courses for developers, benefits from Microsoft Advertising due to their target market’s frequent use of Microsoft Advertising as the default search engine on Windows. Similarly, another client, a manufacturer of PCB boards, saw unexpected success on Microsoft Advertising. “It’s performing as well, if not better than Google,” Kathryn notes, highlighting the effectiveness of the ClickTech Partner Program in unlocking new opportunities and driving success for Aira’s diverse client base.