Joining the ClickTech Partner Program (CPP) offered Adtrak significant advantages in overcoming their challenges. Mark emphasized the value of the insights provided, stating, “The data and insights from Niki and the team were crucial in obtaining industry-relevant information for our clients.” This support allowed Adtrak to present compelling data, showcasing the potential returns from investments in Microsoft and other platforms. Mark noted, “We were able to show clients exactly what they could expect in return for their investment, which greatly facilitated our ability to expand their ad presence across Microsoft Advertising.”