Fluid Commerce: Unlocking Opportunities with ClickTech

PARTNER

Fluid Commerce

INDUSTRY

B2B eCommerce agency

COMPANY SIZE

20 Employees

HEADQUARTERS

Manchester

About

Fluid Commerce is a digital marketing and e-commerce agency that began over 15 years ago as a web development company. Since expanding its services, Fluid now offers Google, Microsoft, social media, and Amazon marketing solutions. June Gil, Head of Performance, has been with Fluid for two and a half years, working with e-commerce clients across sectors like health and beauty, home and garden, and fashion, helping established brands grow their reach across the UK, US, and Europe.

Overcoming Challenges with ClickTech

For many of Fluid’s clients, Google remains the go-to platform, with Microsoft Advertising often overlooked due to perceptions about smaller volume and reach. “A lot of our clients are mainly on Google… it’s always been a little bit difficult to move them on to Microsoft,” June explains. However, ClickTech’s partnership has provided an effective way to introduce Microsoft as a viable option. “Having access to credit vouchers for new accounts has really helped when pitching Microsoft to clients,” June shares. “It’s been a lot easier to get them to try it when we can offer a trial with some free credit, giving them six months to see the results before making a decision.”

“Being able to plug accounts into Adzooma and quickly spot areas for improvement has been incredibly helpful“

Results and Impact

ClickTech’s paid ads optimisation platform Adzooma has also been a valuable resource, allowing Fluid to easily assess client accounts and identify improvement areas. “Being able to plug accounts into Adzooma and quickly spot areas for improvement has been incredibly helpful,” June says. This tool has streamlined account analysis, enabling Fluid to proactively address client needs and optimise campaign performance.

In addition to the platform, ClickTech’s support has been a significant advantage. “The support from the team has been invaluable,” June notes, highlighting that ClickTech provides a level of personalised troubleshooting and escalation that’s hard to find elsewhere. “It’s been so much faster going through ClickTech for support… most platforms don’t offer this level of responsiveness.” While June wishes this level of support extended to other platforms, having it for Microsoft Advertising has made a meaningful difference in Fluid’s ability to expand their clients’ digital presence confidently.