Space & Time: Insights That Drive Results in Microsoft Campaigns

PARTNER

Space & Time

INDUSTRY

Growth Marketing Agency

COMPANY SIZE

140 Employees

HEADQUARTERS

London

About

Space & Time, is a digital marketing agency with a rich history and expertise in PPC (Pay-Per-Click) and traditional media channels. Steve, who’s an Executive Director and has been with Space & Time for 13 years, initially joined to establish the agency’s PPC department, which now services a diverse portfolio across various industries. “We’re probably 75% property, working with major home developers like Taylor Wimpey and Cala,” Steve shares. Space & Time prides itself on offering both traditional and digital advertising services, which differentiates it from other agencies. Today, the agency’s strategy is to expand further into ecommerce, health, and pharmaceutical sectors while continuing to cater to long-standing property clients. “Cala was our first client 24 years ago, and they’re still with us,” Steve proudly notes.

Their Challenges

While Space & Time has an established relationship with Google as a Premier Partner, they were looking to enhance their support and insights for Microsoft Advertising campaigns, especially as they explored new sectors and opportunities. As Steve explains, “We’ve consistently been looking for ways to bring more depth to our Microsoft campaigns, especially with industry-specific insights.” This support would be essential in presenting Microsoft as an additional, valuable platform to clients, especially those traditionally committed to Google. Convincing clients to allocate portions of their budgets across platforms, he notes, is always about providing measurable benefits and clear insights into new channels.

“Being able to give them spend vouchers has been helpful to and useful for helping us get people onto Microsoft“

Results with ClickTech:

Since partnering with ClickTech, Space & Time has experienced a significant improvement in Microsoft support, which has been invaluable for both maintaining and expanding client campaigns. “The benefits have been super helpful,” Steve says, adding that the spend vouchers offered by ClickTech have been a key factor in persuading clients to try Microsoft Advertising. For instance, Space & Time has seen strong performance from clients in the formation industry—companies that provide services for setting up limited companies. “Providing spend vouchers has been a valuable tool in encouraging more clients to start using Microsoft Advertising,” Steve notes. The partnership has also equipped Space & Time with access to crucial insights and industry-specific data previously available only from Google. Steve concludes, “In terms of partnership, I’ve been very impressed with it.”