Before partnering with ClickTech, Climb and Conquer faced significant challenges in leveraging Microsoft Advertising. Blanaid acknowledged the potential of the platform, especially given its appeal to an older demographic that matched their clients’ target audiences. However, the agency lacked the time and resources to effectively transition clients to Microsoft and maximise its benefits. “We didn’t have the time or resources to think, ‘how do we bring our clients over to this platform and how do we make it work for them,’” Blanaid shared. Despite previous attempts with Microsoft Advertising, they found their efforts limited and were hesitant to take on new clients without assurance of results. The learning curve and the need to elevate their Microsoft Advertising accounts to the next level presented considerable obstacles.